How to Get Your Podcast Featured on Spotify

If you’re wondering why you’ve never been featured on Spotify, don’t worry—you’re not alone! With thousands of podcasts out there, getting noticed might seem like a mystery. But here’s the good news: there are clear steps you can take to increase your chances of catching Spotify’s attention. From fine-tuning your podcast’s visibility to submitting it directly for consideration, we’re breaking it all down for you ⬇️

So, if you want the inside scoop on how to get your podcast featured on Spotify and reach more listeners, keep reading… 🍨

Why should you get your podcast featured on Spotify?

Two words: Free visibility. 👀

AKA free marketing.

AKA more downloads for your podcast!

And who doesn’t want that!

But seriously, there’s no reason why you shouldn’t try to get your podcast featured on Spotify. You never know who could come across it! 🙋‍♀️

This is great for you to grow your podcast audience and boost your show.

How?

Because lots of people browse the featured podcasts section to discover a new show to listen to. 🕵

How to get your podcast featured on Spotify

Who decides who gets featured on Spotify?

There’s a curation team at Spotify that decides who gets featured.

If you’re able to catch their eye, well in this case their ear, then you’re in luck! 👂

The Spotify curation team spends almost 20 hours per week listening to podcasts. 🤯 (Source: Spotify)

So you can imagine that they know what they’re looking (or listening) for. 😉

How to Get Your Podcast Featured on Spotify: 3 Steps to Follow

If you want to increase your chances of getting your podcast featured on Spotify, there are a few key steps you should follow. The process isn’t complicated, but it does require consistency and strategy. Let’s break it down!

1. Send newsletters to all of your subscribers

Staying in touch with your audience is key! Every time you release a new episode, make sure to send out a newsletter to let your subscribers know. Keep it engaging—share a highlight from the episode, a behind-the-scenes moment, or even a teaser clip to spark their interest. 💌

Not sure where to start? With Ausha’s Newsletter feature, you can easily manage your subscriber list and send automated updates straight from your dashboard. This way, your audience never misses a new episode, and Spotify curators see that you have an engaged and active community!

2. Keep your website and social media active

Spotify’s curation team isn’t just listening to podcasts—they’re also checking out online presence. If they see that your podcast is consistently engaging with listeners, it could catch their attention!

Make sure your website is up to date with all your latest episodes, and post regularly on social media. Teasers, audiograms, and interactive content are great ways to keep your audience engaged. 📲

Need a hand with that? Ausha’s Social Media Manager lets you schedule and automate posts across Instagram, LinkedIn, Facebook, and Twitter. That means less time spent on manual posts and more time focusing on your content! ⏳

3. Fill out the Editorial Submission Form

If your podcast is listed on Spotify in the U.S., this is hands down the easiest way to get featured. The Spotify Editorial Submission Form allows you to directly submit your show for consideration. 📝

When filling out the form, be sure to:
✔️ Include a strong description of your podcast—explain what makes it unique!
✔️ Provide a direct link to your show on Spotify.
✔️ Choose an episode that best represents your content (if you don’t, Spotify will pick one for you!).
✔️ Double-check all your answers—don’t leave anything blank!

The form is quick and easy to fill out, so there’s no reason not to try! And remember, if you don’t get featured right away, you can always resubmit after a month (just make sure you’ve released at least two new episodes).

What happens if you do get featured on Spotify?

If the curation team decides that they like what they heard, and your show is going to be featured… Congratulations! 🥳

But how will you know? Well that’s the slightly tricky part, you might not get notified.

If the curation team is listening to almost 20 hours of podcasts per week, they probably don’t have the time to alert all the podcasters whose shows they choose.

So you’ll have to keep checking Spotify. 🔍

But depending on the subject of your show, you could have to check a few places to see if you’ve been featured.

For example, the team will choose podcasts to be featured for categories like sports, astrology, true crime, music, or shows created by Latinx podcasters. 🏈 🪐 🎶

You could also be featured on the main Podcast Browse page or the New Releases page which features new seasons, new shows, or new featured episodes.

And be sure to share the fact that you’ve been featured on social media by tagging Spotify’s accounts. Rumor has it they really enjoy seeing these types of posts! 📱

What happens if you don’t get featured on Spotify? … Yet!

If you don’t get featured on your first submission, don’t get discouraged! There will be plenty of other times to submit a form to the curation team.

But keep in mind that you should only submit once a month, and if you do choose to submit again (after a month), make sure that you have at least two new episodes released. ✌️

And something else that’s great: The curation team keeps track of all the podcasts that are submitted and may come back to your show down the road.

Basically, they know that hosts and shows can grow and improve over time so if they think you’ve released new episodes that are better quality then you may be in luck! 🍀

Or if you feel like your show has some room for improvement, wait until you feel the quality has improved enough and then send in another submission form.

And another great point about the Spotify Editorial Form is that the curators don’t simply rely on your amount of social media followers or number of downloads that you have.

They’re focused on the content and making sure that it’s good quality! 💪