Now that you know everything about RSS feeds and you’ve hosted your podcast, it’s time to share it with the world.
There are many different listening platforms and each one has a different protocol for recording your RSS feed with varying time delays. To reassure you, you only need to send your RSS feed once, then each platform will update itself for each new episode.
If your podcast is hosted by Ausha, we have simplified the broadcasting for each platform but we will explain in the following article how to broadcast your podcast by yourself on Apple podcast, Deezer and Stitcher.
Broadcasting with Ausha 🚀
When you create a show and have published at least one episode, you must register your RSS feed with each platform. In your Ausha platform settings, we guide you step by step so that, in just a few clicks, your podcast can be broadcast everywhere.
With Ausha’s one-click distribution, your show is automatically published on multiple platforms, saving you time and effort !
💡 Note: Apple Podcasts requires a manual submission due to its specific process, but don’t worry! We’ll guide you through the steps to get your podcast on Apple as well.
Adding your Podcast to Spotify
Spotify is one of the most important platforms in the podcasting world. With Spotify for Creators, you can distribute your podcast and track its performance. Here’s how to make sure your podcast is available on Spotify.
Step 1
Go to the Spotify for Creators website and log in with your Spotify account. If you don’t have one yet, you will need to create it.
Step 2
Once logged in, select “Add Your Podcast” and paste your RSS feed URL. Spotify will automatically retrieve your podcast’s details.
Step 3
Verify your podcast’s ownership. Spotify will send a confirmation email to the address linked to your RSS feed. Simply enter the verification code when prompted.
Step 4
Once the details are validated, click “Submit.” Your podcast should appear on Spotify within a few hours or days.
By being on Spotify, you gain access to advanced audience insights, performance analytics. Spotify for Creators also allows you to upload video podcasts, giving your audience more ways to engage with your content.
Adding your Podcast to Apple Podcasts
Let’s start with “the place to be” a.k.a iTunes. The Apple platform represents a large part of podcasting audiences. Moreover, if you’re present on iTunes, your podcast will automatically be referenced in the catalog of Apple’s “Podcast” application. An application which is natively installed on all iPhones.
Step 1
Go to the page: https://podcastsconnect.apple.com. Log in with your Apple ID.
Step 2
Once connected, this is where you can submit your RSS feed.
Step 3
Once sent, your RSS feed will be checked, to confirm that all the information attached to it is iTunes compatible (presence of episodes, size of your podcast cover…).
If everything is okay, the status indicated by Apple Connect will be “Ready for Submission,” and you will then be able to click “Submit”.
Step 4
The confirmation window will then appear:
All you have to do is wait for the confirmation email from Apple that will validate the presence of your podcast on Apple Podcasts.
Broadcasting on YouTube Music
With YouTube Music now hosting podcasts, it has become a major platform for both audio and video content. Adding your podcast here can help you reach new listeners who prefer consuming content on YouTube.
Step 1
If you haven’t already, create a YouTube channel dedicated to your podcast.
Step 2
Upload your episodes as video files. You can either use a static background image, add animated waveforms, or go all-in with a full video format.
Step 3
Create a playlist with all your episodes and mark it as a podcast in YouTube Studio. This helps YouTube index your show properly for YouTube Music.
Step 4
Optimize your titles, descriptions, and tags with relevant keywords to increase discoverability. Since YouTube is one of the most powerful search engines, adding timestamps and key topics can also boost visibility.
By hosting your podcast on YouTube Music, you can tap into a huge audience that may not use traditional podcast apps. YouTube Shorts is also a great way to promote your episodes by sharing engaging snippets of your content.
Adding your podcast to Deezer
The French music streaming platform is investing more and more into podcasts. Today, its catalog includes an impressive number. The service even has its own “Deezer Original” podcasts with shows such as Things I Like, a podcast collaboration with Gorillaz drummer Russel Hobbs, Trailblazers by Eddy Temple-Morris and Nick Halkes or for football lovers, Defending in Numbers. This is the ultimate proof that Deezer plans to work concretely around podcasts in the coming years.
To join the Deezer catalog, nothing is easier. For the moment, you simply need to carry out a request by sending an e-mail to to [email protected]. In the e-mail body, indicate the title of your podcast and the address of your RSS feed. Once Deezer receive your request, you should receive an e-mail on your end inviting you to fill in their form.
– Territories where the podcasts will be available: France, Brazil, UK, Ireland and the US.
– Necessary information: logo, title, description, your RSS feed and your website.
– Technical specifications: Encoding: mp3 Feed: Encode: mp3 / http Bitrate: 128, 192, 320 kbps.
– Application forms: For Brazil, you will need to accept the Terms & Conditions via this form. For the rest of the world (France, UK, Ireland, US), you will need to complete this form.
As soon as everything is validated on Deezer’s side, you should receive an email within a few days with the link to your Deezer podcast page. Moreover, every Monday, Deezer will send you an e-mail including a report that contains your listening statistics from the previous week..
Attention: Deezer’s editorial team reserves the right to refuse content. For more information, check out the Deezer FAQ.
Android Applications
Podcast Addict, Poket Casts, Podcast Republic, Podcast Player or Castbox.
They’re a bit like the equivalent of the Apple “Podcast” app but for Androïd. Be it Podcast Addict, Castbox or Pocket Casts, the aim is to have a convenient mobile interface for finding new podcasts, subscribing to them and never missing out on new favorite shows. These applications are intended to be collaborative, so it’s possible that a member of the community has already added your RSS feed. If this is not the case, you can obviously add it yourself.
Sharing your podcast on Social Networks
Social networks are essential for both discovering new podcasts and building a strong community around yours. Not only do they help reunite your listeners, but they also create direct channels for interaction, feedback, and engagement. In fact, 76% of Gen Z podcast listeners discover new shows through clips on social media—making platforms like Instagram, TikTok, and YouTube key tools for growth 🔥
However, it’s important to tailor your approach. Clearly, you won’t be sharing the same content with your followers as you would with your grandmother! That’s why one of your first steps should be identifying your audience. Who are they? When and how do they listen? Understanding their habits will help you decide where and how to promote your podcast. For instance, if they listen during their daily commute, short-form video teasers might be more effective. If they consume content on YouTube, publishing episodes there could boost engagement. The more you analyze your audience’s behavior, the better you can adapt your strategy—so don’t hesitate to run surveys and dig into your statistics to refine your approach 😎
Promoting Your Podcast on Social Media
Social media platforms offer multiple ways to increase your podcast’s discoverability and build an engaged community. Each platform has unique features that can help you share your content effectively.
Instagram allows you to connect with your audience through various content formats. You can share episode highlights or teasers via Reels, provide insights with carousels, engage your community with Stories and polls, or use static posts for announcements and quotes. The key is to test different formats to see what resonates most with your audience.
TikTok
With TikTok, you can grab attention through short, engaging clips that highlight key moments from your podcast. Jumping on trending sounds or challenges can also help boost visibility. The platform thrives on authenticity, so showing a more personal side of your podcast—like reactions, bloopers, or behind-the-scenes content—can make a difference.
YouTube
YouTube is now a major podcast platform, supporting both audio and video formats. You can upload full episodes, highlight clips, or YouTube Shorts for quick engagement. The YouTube Community tab is also a powerful tool—use it to share updates, ask questions, and interact with your audience through polls and posts to keep your community engaged between episodes.
Facebook remains a great space to build a dedicated community around your podcast. A Facebook Page can serve as your podcast’s hub for updates, while Facebook Groups allow listeners to connect, discuss episodes, and interact with you directly. Using Facebook Events can also help organize live Q&A sessions or exclusive content releases.
X (formerly Twitter)
X is perfect for real-time engagement. Share new episode releases, spark conversations around your podcast topics, and interact with listeners through threads, polls, and hashtags. It’s also a great place for networking with other podcasters and industry professionals.
The Newsletter
It can also be a good option to slide into your listeners’ inbox, to introduce your listeners to other podcasts, talk to them more openly and calmly, if that’s your style.
Now that you’re visible on as many platforms and networks as possible, the question is whether this has had a positive effect on your audience. It’s time to analyze your statistics (coming soon).
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