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5 keys to grow your podcast visibility

Knowing how to make your podcast visible everywhere can help you go from a few downloads to reaching your full podcasting potential! 🤩

You may make the best podcast in the world, with perfect production and a universal theme that everyone will love…

But if you don’t distribute it on all the podcast directories, if you don’t make it visible on your social media and if you don’t optimize your SEO on Google, then you can only hope to get a handful of listenings… including your mother and her neighbor. 👩 👵

And to avoid that (even if her neighbor is really nice), we will detail 3 steps to boost the visibility of your podcast.

Distribute your podcast on every listening apps
Promote your episodes on Social Media
Don’t underestimate Google
Adding Your Podcast to YouTube
Optimize your Metadata to boost your visibility on listening apps

All apps or nothing!

Distributing your podcast on all the listening platforms will not cost you more than distributing it on only one of the platforms.

So, why not do it? It’s the first step towards making your podcast visible everywhere. 💪

If Apple Podcasts and Spotify are now the two largest podcast catalogs in the world, many other players have joined them on the market such as Pandora, Stitcher, Breaker, TuneIn, etc. 🪐

Depending on the devices on which your audience listens to their podcasts, the platform may be different.

For example, if you have an iPhone, you’ll probably go to Apple Podcasts. If you use an Android, you don’t have an application installed by default.

Anyway, you get the problem: it would be a shame to settle for a single listening platform and deprive yourself of potentially having a larger audience.

The host you choose for your podcast helps you distribute it on podcast directories by sending your RSS feed automatically to many listening apps. So, take advantage of it!

To make your podcast visible everywhere, you should not underestimate the power of social media.

This is our second tip to make your podcast visible everywhere.

Do you remember the last time you discovered a new podcast? 50% of the time, it’s thanks to social media! 📱

Point made. 😉 If there’s anywhere to be in order to reach your potential future listeners, it’s on Facebook, LinkedIn, Instagram, and Twitter.

I know, I know! You’re going to tell us that you don’t know what to publish on your social media and that you don’t really see the point.

Create Snackable Content

But think again! Your podcast episode is the backbone of all your content. From a single episode, you can get a lot of content, which is called snackable content. (yup, not kidding…) 🧀 🍕 🥪

Photos of your guests, inspirational quotes from your episodes, an infographic, a carousel of points from your recent episode: the possibilities are endless!

It’s up to you to use your imagination.

Find out 6 ways to reuse the content of your podcast with our dedicated article.

Use the video to tease your podcast

I don’t know about you, but we also strongly believe in the power of video 🎬 to make your future listeners want to listen to your podcast.

A short clip of a few seconds with a clean picture (like the thumbnail of your show or episode for example), nice little audiowaves that move with the sound and the title of your episode clearly displayed and boom: here’s a perfect teaser for your new episode!

If you’re visible on all listening platforms and on the main social media platforms: you’re already putting a lot of luck on your side to boost your downloads.

But that’s not quite enough. 🚀

Adding Your Podcast to YouTube

YouTube stands out as an essential platform for content creators, not just for video bloggers but for podcasters as well.

By transforming your podcast episodes into YouTube-friendly formats—either through static images with audio or engaging video podcasts—you tap into a vast audience eager for content. YouTube’s global reach and the propensity for content to be shared and discovered make it an invaluable channel for expanding your podcast’s visibility.

Ausha simplifies this process by offering a service that autopublishes your episodes directly to YouTube, removing the hassle of manual uploads and ensuring your podcast is accessible where your audience spends their time.

Moreover, YouTube’s robust analytics tools offer insights into your audience’s behavior. This will help you tailor your content more effectively. Whether it’s a full episode, highlights, or behind-the-scenes content, YouTube can significantly enhance your podcast’s reach and engagement.

Optimize your Metadata to boost your visibility on listening apps

Podcast Search Optimization (PSO) is the frontier for making your podcast more discoverable directly within listening apps.

By meticulously optimizing your podcast’s metadata—titles, descriptions, and tags—with relevant keywords, you make it easier for potential listeners to find your content when they search on platforms like Apple Podcasts, Spotify, and Google Podcasts.

Think of PSO as SEO for the podcast world; it requires understanding what your target audience is searching for and incorporating those terms in a natural and engaging manner.

Don’t overlook the importance of a compelling podcast cover, episode thumbnails, and a consistent publishing schedule, as these elements contribute to your visibility and appeal. By prioritizing PSO, you’re not just boosting your podcast’s discoverability; you’re also enhancing the listener’s experience by making it easier for them to find content that resonates.

Ausha takes PSO to the next level with its PSO Control Panel

PSO Control Panel is a feature designed to give podcasters direct control over their metadata optimization.

This tool simplifies the process of enhancing your podcast’s visibility, allowing you to easily update and refine your content’s metadata to better match your target audience’s search queries.

Accessible now to Ausha users, the PSO Control Panel simplifies the process of enhancing podcast visibility into 4 straightforward steps:

Set up your keywords, with or without AI assistance.
Monitor your rankings on Apple Podcasts and Spotify in real-time.
Improve your metadata thanks to your results
Become the #1 in Apple Podcasts & Spotify search results

Google, the master of referencing

Let’s finish with the great and mysterious Google. 🧐

Not surprisingly, you’ll make your podcast visible everywhere by optimizing the natural referencing.

For some time now, Google has integrated podcasts into its search results and displays them as snippets, cards, right at the top of the search page. 💻

To rank among the first results, the text content related to your podcast is very important, whether it’s the title of your episodes, their description or the description of your show.

Just like any product listing on Google, a podcast page should be enhanced with keywords. 🗝️

Keep in mind that it’s those keywords that will allow your audience to find you. 💡

To further boost the SEO of your podcast, the best is to have a dedicated website, with articles on the same theme that echo your content.

Another alternative that can also optimize your SEO is to publish a total or partial transcription of your episodes.

Little tip: Ausha offers you to a generated Web Page dedicated to your podcast that’s 100% optimized for search engines.

Of course, this list is not completely exhaustive and there are other ways and channels you can use to make your podcast visible everywhere.

But these are the main ones. So if your podcast is being distributed on all the listening platforms, if it’s being shared on all your social media channels, and if it’s getting good Google rankings, you’re on your way to taking your podcast to the stars! 💫

Emma