Mastering Video Podcasts on Spotify: Step-by-Step guide and Best Practices

Video podcasts on Spotify are changing the way creators reach their audience. As more podcasters add visual content to their shows, the platform offers new opportunities to engage listeners. So, what is a vidéo podcast on Spotify, and how do you start? This guide will cover the basics of creating and uploading your video podcast, helping you get started with this exciting format 🎥

In this article we will talk about :

👉 What is a Video Podcast on Spotify?

👉 Top 3 reasons to Consider Video Podcasting on Spotify

👉 Step-by-Step guide to publish your Video Podcast on Spotify

👉 Best Practices for Creating Engaging Video Podcasts on Spotify

👉 Frequently Asked Questions About Video Podcasts on Spotify

What is a Video Podcast on Spotify?

Spotify offers podcasters the opportunity to present their shows in both audio and video formats. This means creators can now upload video versions of their podcasts, allowing audiences to choose between listening and watching. This dual-format option enhances the overall experience, giving listeners more flexibility in how they engage with content. Whether users prefer to simply listen or also enjoy the visual aspect, Spotify’s video podcasts cater to diverse preferences 🧑‍🚀

As of now, Spotify hosts over 250,000 video podcasts, showing the growing popularity of this format. Additionally, 170 million users have watched a video podcast on the platform, highlighting the increasing interest in visual content. By embracing video podcasts, creators can reach a broader audience and tap into new ways of engaging listeners 🎧

Top 3 reasons to Consider Video Podcasting on Spotify

1. Enhance Your Content with Visual Elements

Video podcasts on Spotify offer creators the opportunity to enrich their content by incorporating visual elements. This can include demonstrations, on-screen examples, or charts, making it easier for the audience to understand complex topics. Especially for educational podcasts, visual aids can significantly enhance the learning experience by providing a clearer and more engaging way to present information 📊

2. Build Stronger Emotional Connections

The visual aspect of video podcasts helps to establish a stronger emotional connection between the host and the audience. Seeing facial expressions, body language, and the environment adds a personal touch, making the content more relatable and engaging. This connection can foster a sense of intimacy and trust, as viewers feel more connected to the host. By creating these deeper connections, video podcasts can increase viewer loyalty and encourage audience interaction, leading to a more vibrant and engaged community 💬

3. Tap into the Growing Popularity and High Demand

The demand for video podcasts is steadily growing, with 79% of US weekly podcast listeners having watched a video podcast, according to Edison Research. This trend highlights the increasing popularity and preference for visual content in the podcasting space. Video podcasts on Spotify cater to this demand, allowing creators to tap into a wider audience base that includes both traditional podcast listeners and those who prefer visual media. By offering content in both audio and video formats, podcasters can broaden their reach and cater to diverse audience preferences 📈

Step-by-Step guide to publish your Video Podcast on Spotify

Publishing your video podcast on Spotify is straightforward. Here’s how to do it:

How to upload your video podcast If your Podcast is Hosted on Spotify

1. Step 1: Log into your Spotify for Podcasters account.
2. Step 2: If you manage multiple podcasts, select the appropriate podcast from the sidebar or from the “All podcasts” section.
3. Step 3: Find the episode you want to convert to a video episode and click the three dots next to it. 📂
4. Step 4: Click Upload video and choose the video file from your device.
5. Step 5: After the video uploads, you can preview the episode. Once satisfied, click Publish. 🚀
6. Confirmation: Spotify will send you an email notification once your episode is processed and ready. Your video episode will then be available on Spotify either instantly or at your scheduled time. 📱

How to upload your video podcast If Your Podcast is Hosted Elsewhere

• Step 1: Log into your Spotify for Podcasters account. If you don’t have an account, you can create one on the Spotify for Podcasters website.
• Step 2: Select the podcast you want to add a video episode to from the sidebar or “All podcasts” section.
• Step 3: Locate the episode you want to convert to a video and click the three dots next to it. 📂
• Step 4: Click Upload video and select the video file from your device. Ensure your video is in a supported format like MP4 and of good quality.
• Step 5: Once the video uploads, preview the episode to ensure everything looks good, then click Publish. After the video is verified, it will be live on Spotify.
  • Videos uploaded through Spotify for Podcasters will be available to your audience exclusively on the Spotify apps and web player 📱

Best Practices for Creating Engaging Video Podcasts on Spotify

During the recent “Leveraging Video on Spotify | Spotify for Podcasters Masterclass,” featuring insights from “The Colin and Samir Show,” several great tips were shared on how to enhance your video podcasting strategy on Spotify. Here are some key takeaways:

1. Keep Your Visual Identity Consistent

Colin and Samir mentioned the power of consistency in visual branding. For instance, one of the host often wore the same t-shirt during episodes, which became a signature look for the show. This kind of consistency helps your audience easily recognize and connect with your content. Whether it’s a specific outfit, logo, an object or color scheme, keeping your visual identity consistent across all platforms makes your brand more memorable 🎨.

2. Understand Your Audience’s Consumption Habits

Knowing where and how your audience prefers to consume content is crucial. Colin and Samir emphasized the importance of tailoring your content to different platforms. For example, longer, more detailed videos might work better on Spotify, while shorter clips could be ideal for YouTube or Instagram. This approach helps you meet your audience on the platforms they frequent most, making your content more accessible and engaging 📊

3. Mind Your Episode’s Pacing

The pacing of your podcast episodes is key to keeping your audience engaged. Start with a dynamic pace to grab viewers’ attention, then slow down as you get deeper into the content. This helps maintain interest throughout the episode. Additionally, creating structured segments or regular features gives your podcast a familiar rhythm that audiences can look forward to, making the experience more enjoyable 🕰️

4. Use YouTube as a Teaser Tool

They also suggested using YouTube to post shorter versions or teasers of your full episodes. This strategy can draw in viewers who are then encouraged to watch the full episodes on Spotify. It’s an effective way to utilize YouTube’s broad reach to attract more listeners to your primary platform, enhancing your podcast’s visibility and engagement 🔄.

5. Embrace Growing Pains

It’s perfectly normal for your production quality to improve over time. Colin and Samir shared that it’s important to start with what you have and focus on consistency. As you produce more episodes, you can gradually invest in better equipment and refine your techniques. This continuous improvement not only enhances your content quality but also shows your audience that you are committed to delivering better experiences 📈.

Frequently Asked Questions About Video Podcasts on Spotify

1. How do I start a video podcast on Spotify?

To start a video podcast on Spotify, first, create an account, then upload your video files along with the necessary metadata like titles and descriptions. Once uploaded, your video podcast will be available on Spotify for your audience to watch and listen to.

2. How can I increase the visibility of my video podcast on Spotify?

To boost your video podcast’s visibility, ensure your content is optimized with relevant keywords, including terms specific to your podcast’s niche. Engage with your audience on social media, encourage reviews, and promote your episodes consistently across multiple platforms. Regular uploads and effective promotion can significantly expand your audience reach.

3. What are the benefits of video podcasts over traditional audio podcasts?

Video podcasts offer several advantages over traditional audio formats, including the ability to provide a more engaging and immersive experience. The addition of visual elements can enhance storytelling, enable demonstrations, and create a stronger connection with your audience. This format can attract viewers who prefer visual content, helping to grow your listener base.

Conclusion

Video podcasting on Spotify is an exciting opportunity for creators to enhance their content and reach a broader audience. By following best practices, optimizing content, and leveraging multiple platforms, podcasters can increase engagement and visibility 👀