How Ausha Helped Iconosquare Boost Its Lead Base by 11%

– THE GOAL –

esm² podcast: a cornerstone of Iconosquare’s content strategy

At Iconosquare, “esm²” is the blog, social media, and the podcast at the same time. It’s basically a sub-brand. This means that every piece of content is repurposed into something to read, listen to, or engage with on social media.

This synergy allows Iconosquare to feed its various communication channels and gain greater visibility for its content.

• Expert interviews are turned into case studies on the blog and then shared on social media.
• Tutorials originally start as blog posts, which are then transformed into podcast episodes and shared on social media.

– THE CHALLENGES –

Iconosquare faces 3 key challenges in building its brand:

Thanks to Iconosquare’s blog, we were already well-positioned on Google. The podcast has strengthened our content strategy and allowed us to delve deeper into certain topics.

Emily Marsh, Marketing Director at Iconosquare

– CHALLENGE #1 –

Reaching podcast listeners unfamiliar with Iconosquare through Ausha.

🎧 Ausha makes esm² available on 21 listening platforms with just a few clicks, making it visible worldwide.

🔗 A unique listening link to share everywhere. esm² has a unique link that redirects to all the platforms where the podcast is listed—ideal for social media sharing.

– CHALLENGE #2 –

Reaching people who are unfamiliar with both podcasts and Iconosquare through SEO.

💻 Audio players in blog articles.

Iconosquare embeds Ausha’s responsive and customizable audio player (Smartplayer) in each blog article related to the esm² podcast.

🚀 A dedicated Ausha podcast page for esm².

Ausha automatically creates a 100% SEO-optimized web page dedicated to Iconosquare’s branded podcast, doubling its visibility on Google.

– CHALLENGE #3 –

Reaching people who know Iconosquare but are unfamiliar with the podcast.

> Through Social Media

🎬 Video Clips from audio snippets.

Each episode is turned into a video using Ausha’s customizable, multi-format, audiowave feature. This is highly effective for boosting engagement on Iconosquare’s posts.

💜 Automatic subtitles.

Iconosquare generates automatic subtitles for its video clips, making it accessible to a broader audience.

Simply adding subtitles to our video clips increased our impression rate by 6% and our reach by 4%

Emily Marsh, Marketing Director at Iconosquare

> Through Newsletter

✉️ Podcast sharing in Iconosquare’s newsletter.

The esm² podcast (along with the latest blog articles) is shared weekly in a newsletter of the same name.

🚀 Newsletter activation on Ausha’s podcast page.

By activating the Newsletter module on the Ausha web page dedicated to esm², Iconosquare captures email addresses to add to its main database.

Thanks to this synergy between the podcast and the newsletter, we’ve seen an 11% increase in our email database since the launch of esm².

Emily Marsh, Marketing Director at Iconosquare

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