Crafting a Podcast Business Plan to Persuade Your Boss to Launch a Podcast

87% of listeners believe that offering podcasts is an effective communication strategy for a brand!

As communication or marketing professionals, you are constantly on the lookout for new trends. How can you appear more modern and innovative? How can you stay ahead of the competition? How can you better communicate with your target audience? Lately, everyone is talking about podcasts. This new format appears to be an effective communication channel for enhancing brand recognition and image. You yourself have taken an interest in this new way of learning and cultivating knowledge, and you have plenty of ideas for making your brand heard everywhere. You even fear that your competitors might beat you to it by launching their show first. Problem ; If you are 100% convinced of the power of podcasts, how do you convince your team or supervisors in turn? Unfortunately, "Doing a podcast because everyone else is" is not a very strong argument. But don't worry, we have plenty of arguments! This ebook provides you with the answers to all of your supervisor's objections. And soon, you'll see, they will become your most loyal listener! Why Podcasts Are Essential for Your Brand ? The numbers speak for themselves: podcast listenership is experiencing exponential growth year over year. Studies consistently show that this new format is becoming an integral part of the daily lives. Today, podcasts are no longer just a passing trend. They are a full-fledged communication channel that brands need to embrace now if they want to engage with the current generation. Despite your enthusiasm, you might face several objections from your team or supervisors. Here are some common objections: "A pod-what? A podcast?" "No one listens to podcasts." "We have nothing to say." "We don't know how to do it." "We don't have the budget." "What does a podcast bring us?" The podcast market is far from saturated; it's waiting for you to join in and make your mark. Establish a more intimate relationship with your target audience by whispering your message in their ear. Instead of hammering your advertising messages, look for the story behind your brand and share it through your podcast.